The Cost Of Loving is the third studio album by English group The Style Council. It was originally released in February 1987. The album was recorded in a period of three months in 1986, at Solid Bond Studios. The album peaked at #2 in the UK charts and achieved gold status from the BPI. It featured the singles "It Didn't Matter" and "Waiting". "It Didn't Matter" reached the top 10 in the UK charts, however "Waiting" made it to the top 40.